Territory Sales Representative- Southern Florida

Department: Sales

Reports to: Director of Sales

Job Type: Full time, exempt

Sales Territory: Southern Florida

Work Location: Fully remote, must live in Florida or be willing to move to FL

Ready to grow something? 

Do you enjoy connecting with people? Are you energized by innovation and growth? Do you thrive on solving problems, spotting opportunities, and turning conversations into long-term partnerships that fuel business growth? Most importantly – do you have a passion for plants? 

If so, you may be exactly who we’re looking for. 

Star® Roses and Plants is a leader in the horticulture industry, known for innovative plant genetics and household brands like The Knock Out® Family of Roses. As a Territory Sales Representative, you will lead all sales activities within your assigned territory. Your success is supported by a robust portfolio of nationally recognized brands spanning roses, woody ornamentals, edibles, and perennials – strengthened by partnerships with more than 100 suppliers. 

This role is for someone who thrives on in-person interaction rather than behind a screen – someone who enjoys building relationships, identifying opportunities, and helping customers grow.

What You’ll Own 

As the Territory Sales Representative, you will lead all sales activities within your assigned region. You’ll manage relationships, identify new businesses, and bring strategic energy to your accounts. 

Your responsibilities include: 

• Prospecting, generating leads, and managing the full sales cycle from first conversation to close and follow-up 
• Presenting and selling our full portfolio of roses, woody ornamentals, edibles, and perennials 
• Developing strategic business and production plans with the Director of Sales and Product Managers 
• Building consultative partnerships with growers, licensees, brokers, and retail partners 
• Serving as a trusted resource and liaison supporting our intellectual property 
• Collaborating across Sales, Marketing, Supply, Finance, and Product teams 
• Representing Star® Roses and Plants at regional and national trade shows and industry events 
• Managing customer credits and supporting collections when needed 
• Sharing marketing insights and innovative ideas to help shape future growth 

You’ll have the autonomy to plan your customer visits, prioritize accounts, and maximize face-to-face selling – because relationships are built in person. 

The Pace & The Travel 

This role requires 50-75% travel, including regional and national trips. You’ll spend most of your time in the field – meeting customers, walking crops, attending trade shows, and building relationships throughout your territory.  

You’ll also collaborate with colleagues across the company, including visits to our main office in West Grove, PA, and coordinating with our Dinuba, CA team during the shipping season. 

Expect some long travel days by car and plane, extended periods of walking and standing during site visits, and time outdoors in varying conditions. The pace is fast, and the days are full, and no two weeks look exactly alike. If you enjoy variety, autonomy, and being out in the field, you’ll love it here. 

As a company, we collaborate virtually as well, so comfort with Microsoft Office and Microsoft Team is important.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skills and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.?   

A few logistics.

You’ll be traveling regionally and nationally 50–75% of your time. Whether making daily site visits to customers in your territory, attending corporate and regional trade shows, or meeting with colleagues at our main offices in West Grove, PA, each day is a new opportunity to bring the best products to your customers. You can expect some long travel days in vehicles and airplanes and should be comfortable with site visits that include walking and standing for several hours and being in the elements outdoors. As a company, we do collaborate virtually quite a bit, so you should be tech savvy and familiar with Microsoft Office and Teams.

Who Thrives in This Role 

You might be a strong fit if: 

• You have 5+ years of successful in the field sales experience (industry sales experience preferred) 
• You have a horticulture background (strongly preferred) 
• You know how to prospect, present, close, and expand a territory 
• You take a consultative, solution-based approach 
• You can analyze sales data and pivot strategy when needed 
• You are highly organized and disciplined, maximizing face-to-face selling time through effective visit planning and routing. 
• Excellent organization and time management. This includes strong attention to detail in order processing and follow-up.
• You are comfortable with extensive travel and have reliable transportation 

Most importantly: 

You are relationship driven. Customers trust you because you put their success first. You collaborate well internally and bring positivity, accountability, and follow-through to everything you do. 

We have this:

• 401k with contribution match
• Profit sharing
• Medical, dental, and vision benefits with options for the whole family
• HSA and FSA options
• Long-term and short-term disability
• Company-paid life insurance
• PTO and holidays
• Employee tuition reimbursement
• Paid parental leave